The Full Spectrum
MADE TO BE READ
If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes
September 11, 2023 at 4:18 PMColor and lighting, while often overlooked in marketing processes, can actually have a huge impact on consumer behavior....
Unlocking the Promise of Creative & Engineering Team Harmony
August 31, 2023 at 10:24 AM“That’s hanging in midair; how does it attach?” “Why is that corner square when I drew it round?” “Your design will neve...
Back-to-Class Shopping Expected to Reach Record Levels
August 23, 2023 at 11:54 AMConsumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year, according...
Enabling Personalized Shopping Experiences with Interactive Labels
August 9, 2023 at 2:38 PMAn engaging and responsive shopping experience remains a critical success factor for retailers. In-store shopping is rec...
Clear the Clutter and Rethink Merchandising
July 31, 2023 at 2:22 PMAre you bombarding customers with too many product choices? The mindset of the more products, the better has been preval...
Shining a Light on Display Illumination
July 26, 2023 at 4:40 PMWe’ve all seen them at some point during trips to the grocery store: LED strips affixed to the underside of candy & ...
Food Companies Are Catering to Gen Z
July 7, 2023 at 2:13 PMThe generation seeks novel, better-for-you products, and companies are responding. The Wall Street Journal reports that ...
Overall U.S. retail spending up 2%
June 15, 2023 at 2:16 PMSales of discretionary general merchandise fell in May — but not in all industries. U.S. retail sales revenue in May, in...
Designing for Dollar Stores
June 9, 2023 at 10:59 AMAs the ever-increasing presence and store count of dollar stores puts pressure from below on retail giants like Walmart,...
Companies Are Snackifying
May 17, 2023 at 4:32 PMAmericans are eating more snacks than ever before, and food and beverage companies are capitalizing on the trend. Almost...