The Full Spectrum

MADE TO BE READ

If an Image is Worth 1,000 Words Then Color and Lighting Speak Volumes
If an Image is Worth 1,000 Words Then Color and Lighting Speak Volumes
September 11, 2023 at 4:18 PM

Color and lighting, while often overlooked in marketing processes, can actually have a huge impact on consumer behavior....

Unlocking the Promise of Creative & Engineering Team Harmony
Unlocking the Promise of Creative & Engineering Team Harmony
August 31, 2023 at 10:24 AM

“That’s hanging in midair; how does it attach?” “Why is that corner square when I drew it round?” “Your design will neve...

Back-to-Class Shopping Expected to Reach Record Levels
Back-to-Class Shopping Expected to Reach Record Levels
August 23, 2023 at 11:54 AM

Consumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year, according...

Enabling Personalized Shopping Experiences with Interactive Labels
Enabling Personalized Shopping Experiences with Interactive Labels
August 9, 2023 at 2:38 PM

An engaging and responsive shopping experience remains a critical success factor for retailers. In-store shopping is rec...

Clear the Clutter and Rethink Merchandising
Clear the Clutter and Rethink Merchandising
July 31, 2023 at 2:22 PM

Are you bombarding customers with too many product choices? The mindset of the more products, the better has been preval...

Shining a Light on Display Illumination
Shining a Light on Display Illumination
July 26, 2023 at 4:40 PM

We’ve all seen them at some point during trips to the grocery store: LED strips affixed to the underside of candy & ...

Food Companies Are Catering to Gen Z
Food Companies Are Catering to Gen Z
July 7, 2023 at 2:13 PM

The generation seeks novel, better-for-you products, and companies are responding. The Wall Street Journal reports that ...

Overall U.S. retail spending up 2%
Overall U.S. retail spending up 2%
June 15, 2023 at 2:16 PM

Sales of discretionary general merchandise fell in May — but not in all industries. U.S. retail sales revenue in May, in...

Designing for Dollar Stores
Designing for Dollar Stores
June 9, 2023 at 10:59 AM

As the ever-increasing presence and store count of dollar stores puts pressure from below on retail giants like Walmart,...

Companies Are Snackifying
Companies Are Snackifying
May 17, 2023 at 4:32 PM

Americans are eating more snacks than ever before, and food and beverage companies are capitalizing on the trend. Almost...