Collaborating with our client, Cinemark, we conceptualized, engineered, and deployed a highly praised queue line set in multiple theater locations across the United States. While Spectas has joined forces with diverse clients in various retail settings, this venture marked our first foray into the unique challenges of cinema merchandising – challenges we conquered with success.
What began as concepts for individual fixtures evolved into a comprehensive set of queue line fixtures. Deployed in 11 different locations (and counting) the modularity of these fixtures was harnessed to adapt seamlessly to each store's distinctive layouts and merchandising requirements.
Integration of large LCD screens, LED lighting, and the flexibility to accommodate all of Cinemark's food service and merchandising equipment, our elegant solution defied our relatively limited experience in the retail segment.
Early Designs:
Recognizing the absence of a one-size-fits-all solution, we embarked on developing an adaptable merchandising solution tailored for theaters. Our creative team poured their efforts into conceptualizing a cohesive family of displays, exploring a variety of finishes, features, and configurations to provide the client with a visual representation of the possibilities.
These renderings mark the initial stages of designing the merchandising cabinet, which eventually evolved into a diverse array of specialized fixtures.
Creative Development:
Following several rounds of meticulous refinement and valuable feedback, we successfully landed upon the finalized queue line showcased below, which perfectly aligned with Cinemark's objectives and vision for their locations.
From accommodating large coolers and heated pizza cabinets, to versatile merchandising cabinets and dynamic TV monitors, our solution seamlessly incorporates them all!
The Locking Cabinet has internal shelving for additional product storage.
The Pizza Cabinet accommodates a separate heated pizza display with additional storage below.
A Cooler Surround was designed to house beverage coolers within the family of fixtures.
How the Cooler Surround and Merchandising Cabinets can be connected to create a line of fixtures.
Screen and Gift Card Add-On fixture.
Exploded view detailing how shelving dividers could be used to accommodate a wide range of product.
Engineering:
Maintaining organization was paramount during the engineering phase of this project, as there were many challenges involved in orchestrating a multitude of individual units to seamlessly function as one cohesive queue line. Meticulous attention was devoted to compiling the Bills of Materials (BOMs), ensuring a comprehensive detailing of crucial features and functions. Furthermore, distinct combinations and layouts of fixtures were thoughtfully developed for each unique store location, highlighting our commitment to tailoring solutions to meet diverse requirements.
Different combinations and layouts of fixtures were then developed for each store location. Because each unit was designed with modularity in mind, creating a custom layout for theatres requirements was a non-issue.
Prototyping:
Collaborating with our skilled vendors, we produced numerous prototypes for each unit, honing our engineering specifications in the process. This iterative approach was instrumental in refining and perfecting the design, ultimately guaranteeing the production of high-quality in-store units that meet the exacting standards set by our team.
Shipping & Installation:
Another layer of complexity to this project was the shipping and installation of each queue line fixture. The seamless coordination between our vendors and shipping/logistics teams was instrumental in ensuring successful installations across the United States.
To ensure everything unfolded according to plan, our dedicated project managers and engineers were on-site during the installations, orchestrating and providing guidance. This hands-on approach underscores our commitment to delivering not just exceptional designs but a comprehensive end-to-end solutions.
