While the COVID-19 pandemic still remains a concern, with 71% of consumers expecting it to affect Halloween plans, more will be trick or treating this year, according to a Numberator study regarding pre-pandemic and post-pandemic consumer views for the annual October holiday.
This year 16% expect there will be an impact on Halloween due to COVID-19, quite a lot less than the 40% in 2020, according to a press release on the findings.
Consumers are feeling a lot more festive this particular year, with 47% buying décor this year compared to 41% in the previous year, yet just one-third, 33%, will have a Halloween gathering compared to 43% who have had gatherings in past years.