While the COVID-19 pandemic still remains a concern, with 71% of consumers expecting it to affect Halloween plans, more will be trick or treating this year, according to a Numberator study regarding pre-pandemic and post-pandemic consumer views for the annual October holiday.

This year 16% expect there will be an impact on Halloween due to COVID-19, quite a lot less than the 40% in 2020, according to a press release on the findings.

Consumers are feeling a lot more festive this particular year, with 47% buying décor this year compared to 41% in the previous year,  yet just one-third, 33%, will have a Halloween gathering compared to 43% who have had gatherings in past years.

Original Source

You may also like

Toys R Us Marketing Campaign Goes Global with World Tour for Geoffrey
Toys R Us Marketing Campaign Goes Global with World Tour for Geoffrey
25 May, 2022

The reborn Toys R Us is sending its best ambassador on the road in a campaign to remind the world that the toy retailer ...

Digital Signage Market to Grow $6.7B by 2025
Digital Signage Market to Grow $6.7B by 2025
21 September, 2021

The digital signage market is projected to grow by $6.71 billion by 2025 with the market's growth momentum reaching 8.80...

Process: The Hidden Side of Innovation
Process: The Hidden Side of Innovation
24 March, 2023

How can cardboard stand in for sheet metal? And when is wood not actually wood? The primary goal of any display is to ca...