What will people eat and drink during the game?
Hershey (which is unveiling a Reese’s commercial during the Super Bowl) shared research about what consumers will be munching on and drinking.
According to the Hershey survey, 60% of people say inflation will impact their buying decisions.
The Reese’s brand spot “plays on the extreme passion fans have for both rooting for their favorite teams, as well as their passion for Reese’s Cups,” according to Hershey. It’s on the second time Reese’s will air an ad during the Super Bowl.
The American Farm Bureau also shared Super Bowl-related statistics.
Numerator also released statistics surrounding the Super Bowl.
Read more about how major c-store suppliers are participating, including Frito-Lay and Mondelez. Ferrara is investing in the Super Bowl for the first time, airing a 30-second clip for Nerds Gummy Clusters candy.