The Full Spectrum
MADE TO BE READ
Join Our Logo Cloud
February 2, 2024 at 2:25 PMThe Spectas Logo Cloud is more than just another visual trinket. Our website homepage features a logo cloud, showcasing ...
Our Detail Focus Prevails at Retail
December 11, 2023 at 4:08 PMAt retail, Spectas’ grasp of all the little things makes a big difference Two displays, side by side. One is from Specta...
Cultivating Retail Awareness
November 6, 2023 at 9:30 AMWhat’s seen cannot be unseen. And it can be seen better. When you become an expert in a particular field, it’s natural t...
Unlocking the Promise of Creative & Engineering Team Harmony
August 31, 2023 at 10:24 AM“That’s hanging in midair; how does it attach?” “Why is that corner square when I drew it round?” “Your design will neve...
Shining a Light on Display Illumination
July 26, 2023 at 4:40 PMWe’ve all seen them at some point during trips to the grocery store: LED strips affixed to the underside of candy & ...
Designing for Dollar Stores
June 9, 2023 at 10:59 AMAs the ever-increasing presence and store count of dollar stores puts pressure from below on retail giants like Walmart,...
Where is the Entry Point for Cutting Edge Innovation at Retail?
April 6, 2023 at 3:26 PMAugmented Reality. Virtual Reality. Artificial Intelligence. AR. VR. AI. As the two-letter acronym revolution integrates...
Why Invest in Retail Innovation?
March 31, 2023 at 2:50 PMBling. Glitz. Fluff. Dismissive terms for “pointless” display enhancement. In these leaner times, whenever the subject o...
Process: The Hidden Side of Innovation
March 24, 2023 at 2:48 PMHow can cardboard stand in for sheet metal? And when is wood not actually wood? The primary goal of any display is to ca...
Fabric: The Under-Utilized Retail Material
March 13, 2023 at 10:53 AMWhen designing for retail, most designers and engineers reflexively reach for the tried-and-true trifecta of materials: ...