The Full Spectrum
MADE TO BE READ
If an Image is Worth 1,000 Words Then Color and Lighting Speak Volumes
September 11, 2023 at 4:18 PMColor and lighting, while often overlooked in marketing processes, can actually have a huge impact on consumer behavior....
Back-to-Class Shopping Expected to Reach Record Levels
August 23, 2023 at 11:54 AMConsumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year, according...
Enabling Personalized Shopping Experiences with Interactive Labels
August 9, 2023 at 2:38 PMAn engaging and responsive shopping experience remains a critical success factor for retailers. In-store shopping is rec...
Clear the Clutter and Rethink Merchandising
July 31, 2023 at 2:22 PMAre you bombarding customers with too many product choices? The mindset of the more products, the better has been preval...
Food Companies Are Catering to Gen Z
July 7, 2023 at 2:13 PMThe generation seeks novel, better-for-you products, and companies are responding. The Wall Street Journal reports that ...
Overall U.S. retail spending up 2%
June 15, 2023 at 2:16 PMSales of discretionary general merchandise fell in May — but not in all industries. U.S. retail sales revenue in May, in...
Companies Are Snackifying
May 17, 2023 at 4:32 PMAmericans are eating more snacks than ever before, and food and beverage companies are capitalizing on the trend. Almost...
U.S. Convenience Store Sales Hit New Highs in 2022
April 27, 2023 at 4:55 PMPropelled by foodservice, in-store sales top $300 billion. As traditional commuting and shopping behaviors continue to r...
Target Goes Big and Unveils Larger Format Store
November 11, 2022 at 4:04 PMTarget Corp.’s latest new store strategy involves a bigger footprint, with more space for fulfillment of online orders. ...
5 Shopper Essentials for Black Friday
October 26, 2022 at 4:32 PMBlack Friday/Cyber Monday is the busiest and most lucrative time of year for most online retailers. In 2021, Cyber Week ...