Toy store chain Toys R Us is returning to the U.S. retail landscape, possibly before the 2021 holiday season, although its brick-and-mortar outlets may be different than the ones from the past.

WHP Global, a brand management company, gained Toys R Us, Babies R U and mascot Geoffrey the Giraffe with its purchase of the controlling interest in Tru Kids, CNBC reported. WHP plans to open multiple U.S. outlets, said chairman and chief executive officer Yehuda Shmidman.

In addition to traditional Toys R Us stores, WHP may create pop-up stores, locations within stores, and shops at airports, Shmidman said. Malls will be a lesser part of WHP's strategy. "There are so many malls that will no longer be in the future, so we don't need to be there. But we could be in malls that do have traffic," Shmidman said.

Continue Scrolling To Keep Reading Click the button below to start this article in quick view.

Toys R Us filed for Chapter 11 bankruptcy and was liquidated in 2017, and its intellectual property and brands were purchased by Tru Kids. Its efforts to revive Toys R Us faltered with the coronavirus (COVID-19) pandemic wreaking havoc on people's incomes and mandated shutdowns for public health and safety.

Although Toys R Us and Babies R Us is no longer in the United States, it has nearly 1,000 branded locations in Africa, Asia, Australia, the Middle East and Europe, in more than 25 nations.

Original Source


You may also like

Retailers Build Innovations and Customers Will Come
Retailers Build Innovations and Customers Will Come
8 September, 2021

Retailers are trying to bring customers back into their stores after lockdowns, social distancing and fear of the pandem...

Store-Within-a-Store Concept Finds New Opportunity in Big Box Retail
Store-Within-a-Store Concept Finds New Opportunity in Big Box Retail
22 June, 2021

  Photo credit: Clara Hendler The store-within-a-store (SWAS) concept, also referred to as shop-in-shop, is a time-teste...

Augmented Reality at Retail
Augmented Reality at Retail
31 January, 2020

If you’re not familiar with the term Augmented Reality (or AR), you’ve most likely at least seen it in action by now. Th...