Kraft Heinz

The Final Product

The small format display is Kraft Heinz's highest volume unit annually, with 3,700 displays produced just this year alone. 

Kraft Heinz Small Format with Drink Product
Kraft Heinz Small Format in Store

The first run had virtually no defects, with over 5,000 units being produced. The client was very impressed with our communication and coordination from account management. 

Product Featured on the Display:

With the ability to merchandise a variety of product, the versatility of this unit is unmatched. To increase shopability, the unit also has the ability to add a top shelf. 

Close-Up Crystal Light
Close-up Planters

Graphic Panel Flexibility:

With a specific requirement to fit the flexible needs of varying retail environments, graphic panel development was a key focus on this display. Our solution was durable, with a dynamic shape, and able to fit either of the display's configurations.

Spectas Panel Graphics Kraft Heinz Small Format

Development Process

In close collaboration with the client, our design and engineering development helped to crystalize the client's design intent. From there, our engineering and prototyping teams worked to create a functional example for review.

Spectas Engineering Line Drawings
Spectas Engineering Line Drawings Exploded View
Spectas IMS Kraft Heinz Small Format Display Rendering
Spectas IMS Kraft Heinz Small Format Display Rendering Empty

Prototypes 

Our logistics and production teams oversaw the manufacturing and distribution processes, ensuring the utmost attention to detail, quality and timeliness.

Close Up of Prototype
Side Panel Development
Graphic Panel Assembly