The Dunkin' Waterfall Merchandiser and Metro Table were designed as part of a re-branding effort to go from Dunkin' Donuts to simply Dunkin'. Making Dunkin' an equal and direct competitor to Starbucks. These units are meant to merchandise non-consumable Dunkin' products such as cups, mugs, and coffee beans for home brewing.
Shown above is one of our Waterfall Merchandiser units in-store, located at Cherry Hill, New Jersey.
Here is another of our Waterfall Merchandiser units in Benton Harbor, Michigan. Photo credit to Dhwani 28 from Google.
Development Process:
This merchandiser was developed to hold non-consumables such as: cups, mugs, coffee beans, and ground coffee. The Waterfall Merchandiser was developed to allow merchandising flexibility while keeping with the sleek feel of the new store layouts.
One of the most important aspects of this design is it's ability to be reconfigured for multiple types of store layouts. As shown above, there are multiple configurations that the unit can take to fit each locations needs.
Unit Configurations:
Prototypes:
Our engineering and prototyping team paid the utmost attention to ensuring these units met quality and design standards. The prototyping process allowed our teams to fix any wobbling or quality issues, ensuring a quality experience for Dunkin' customers.
Production and Shipping:
Our logistics and production teams oversaw the manufacturing and distribution processes, ensuring the utmost attention to detail, quality, and timeliness.
The current recommended refresh or new store layout design calls for a combination of Waterfall Merchandisers and Metro Tables (based on the footprint of the location).
Keep a look out for this merchandiser at a Dunkin' nearest you!
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