crescent sock
World's Softest
Sock Display
crescent sock
The Final Product:
Crescent Sock wanted to jazz up their current fixtures in-store, so they came to Spectas with a request to design a display for their World's Softest Sock collection. The client was very impressed with the final unit's overall look, and awarded us with an order of World's Softest Sock displays.
The display has a simple wire grid and pegs to allow for flexible product merchandising, and features a 3-dimensional urethane header to add depth, making this unit pop! The creative and engineering team really came together on this one to work through various iterations of the prototype, which ultimately led to this being a very successful project.
Development Process:
Our design and engineering teams worked closely with the client to produce this display. Multiple configurations and variations were presented to the client for design approval. Once a final look was selected, our engineering team took over. Here are a few iterations that were presented to the client before a final direction was selected.
The engineering team worked hard to optimize weight, carton size, and shipping costs for this display. In the end, their hard work paid off and both us and the client were happy with the results.
Prototypes:
Once our final prototype was created we had to alter the material used for the display side panels and base in order to get the display more in-line with their budget. Engineering came up with a practical solution, to use MDF for the side panels and base that would match the original color of the molded urethane header. Crescent was very impressed with the overall look and how well the colors for the header and side-panels matched, given they were two completely different materials.
Production Graphics:
This 3-dimensional molded urethane header was the crown jewel of this display. All of the white text and graphics are raised from the textured wood surface.
